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Body Fashion

Bjoux @ geocultural context prelude

From a modern bit a Bijoux History to the social and geocultural context in which we move today. Assumption: there is a disparaging use of the terms “custom jewellery” that marks the contrast with the French homonymous “bijoux” from which it “culturally” derives; and there is as well a consolidated market penetration on particular scenarios where specific “deviancies” find their natural habitat to put down parasitic and branched roots.

a modern bit of Bijoux history

The roots of the art of modern jewel are less antique than one can imagine. The term “bijoux” indicates the cultural and national context where the modern jewels’ idea was formed. Orientatively, the “modern bijoux” was born in France in the XVIII century. A culture of the bijoux that soon reaches England and that in just over two centuries becomes cult and trend in the United States, losing little by little the proper concrete value which defined the bijoux productions up to 1900.